Service Marks in Law: Distinguishing Commercial Identity in the Intangible Economy
Service Marks in Law: Distinguishing Commercial Identity in the Intangible Economy I. Introduction: From Goods to Services — The Expansion of Trademark Logic Classical trademark law emerged in an economic world dominated by tangible commodities: cloth, wine, metal tools, books. Marks functioned as indicators of origin stamped onto physical goods. Yet the modern economy is primarily service-based — banking, software platforms, transportation networks, education, legal advice, streaming media, logistics, and digital infrastructure. The law therefore Read more